New Rock Cake Shop began as a two-person kitchen baking for neighbours and friends. Today we bake 84 flavours to order — but every cake still leaves the kitchen the same way the first one did: by hand, and checked twice before it's boxed.
We started with the basics — chocolate, vanilla, red velvet — baked to order for birthdays in the neighbourhood.
Orders grew beyond what a home kitchen could handle, so we moved into our first proper bakery space and brought on our first baker.
Customers kept asking for eggless options and regional flavours — so we built out dedicated eggless and fusion menus.
Every cake is still made to order, in small batches, with the same recipe book we started with — just a lot more pages added.
A few things haven't changed since day one.
No premixes, no shortcuts. Real butter, real cream, and fruit we pick out ourselves.
Every cake is baked after you order it — nothing sits in a freezer waiting to be sold.
No confusing checkout forms. You tell us what you want on WhatsApp, and we get it right.
"We don't make cakes to sell. We make cakes we'd be proud to serve at our own family's table."